PIC Crowdfunding Toolkit

Fundraise Your Way to Attend Patient Insight Congress

Join us at the Patient Insight Congress—start fundraising today!

If you’re excited about attending this year’s Patient Insight Congress, now’s the perfect time to begin your fundraising journey. To support you, we’ve put together a step-by-step crowdfunding guide to help you raise the funds you need for travel and other expenses.

Every dollar brings you closer to being part of a powerful community working to make healthcare better for all. Let your network know why this matters to you—and invite them to help you get there!

What Will Be Included in the Toolkit: 

  • A step-by-step crowdfunding guide with customizable templates (email, social media, and text)

  • A budget planner to help attendees set realistic fundraising goals

  • Tips on peer-to-peer fundraising platforms you can use (e.g.,GoFundMe, Spotfund, Freefunder)

  • A fundraising tracker

  • Sample scripts to explain the purpose of the Patient Insight Congress and why community support matters

  • Branded visuals to boost campaign credibility

  • A section on ethical fundraising practices and how to handle excess funds or cancellations

About

Things to Note

Please Note the Following:

  • Patient Advocate Foundation, Patient Insight Institute, or National Patient Advocate Foundation will not collect, manage, or distribute any individual fundraising dollars.

  • All travel bookings and expenses are the sole responsibility of the attendee.

  • If an attendee raises funds but cannot attend, they are responsible for communicating with their donors and making appropriate decisions regarding unused funds.

Step-by-Step Crowdfunding Guide

Use the sample budget planner below to estimate your full cost:

1. Determine Your Total Budget

Category

Registration

Hotel (2 Nights)

Airfare

Ground Transportation

Meals

Total Estimate

Estimated Cost

$99 (Patient and Caregiver rate)

$418 ($209/night + tax)

$500-1500 (depends on location)

$50–$100

$75–$150 (some included)

$1,200–$2,400

2. Set Up Your Fundraising Page

Choose a free, trusted platform to host your fundraising campaign. (e.g., GoFundMe, Spotfund, Freefunder)

3. Tell Your Story

Make it personal and compelling and include:

  • A short bio

  • Why attending Patient Insight Congress matters to you

  • How it aligns with your advocacy or career goals

  • A heartfelt thank-you to your potential supporters

4. Ask for Support

  • Share your campaign far and wide!

  • Use the templates provided for email, social media, and texts. Post updates weekly and keep your community engaged.

5. Track Donations & Say Thank You

  • Keep a list of donors.

  • Thank them individually and publicly.

  • During the event, tag your supporters and share updates using:

    • #PatientInsightCongress

    • #PatientVoice

    • #HealthcareAdvocate

  • After the event, post a recap or video summary to show the impact of their support.

Sample Messages

Fundraising Ideas

Ethical Fundraising Tips:

  • Be transparent with your goals and how funds will be used.

  • If your plans change and you can no longer attend, let donors know and offer to return or redirect their donation.

  • Stay organized: Track all donations and expenses for accountability.

Reminders & Disclaimers:

  • PAF, Patient Insight Institute, or NPAF does not manage or distribute individual fundraising dollars.

  • You are responsible for managing and spending your funds.

  • All travel bookings and event registrations are your responsibility.

  • Consider purchasing travel insurance. Life happens—travel insurance helps protect your plans against unexpected changes.

Final Tips:

  • Stay committed to your fundraising goals.

  • Get people excited to support you!

  • You got this! Share your success stories or additional tips with us by tagging @patientadvocatefoundation on social media.

We hope this toolkit helps you feel confident in creating a path to the Patient Insight Congress. You belong here, and we can’t wait to see you in Bethesda!